Sam LaRobardiere has been in the coffee industry since 2012, is Q Grader Certified and the Founder and CEO of Theory Coffee Roasters in Redding, California. Theory Coffee Roasters is known for sourcing, roasting and brewing world class coffee in a friendly manner. Since opening their doors in 2016, Theory has grown to three locations, been published in Food and Wine Magazine as one of the top 100 cafes in the US, and based on their performance in the Golden Bean Competition, was recognized as one of the top 30 coffee roasters in North America by Fresh Cup magazine.
Sam continues to pursue his passion for coffee by developing stronger relationships in the coffee industry while simultaneously expanding locations. When not roasting coffee, Sam can be found hanging with his family and friends, likely sharing a great culinary experience and exploring the worlds of wine and whiskey. Also notable in Sam’s story is his time spent serving his country in the United States Marine Corps. Theory is proud to be a veteran owned business.