Many coffee shops sell the same core sets of products, follow the same operational principles, and provide very similar customer experiences. It’s no surprise, then, that many also fall into the trap of repeating the same marketing strategies and cliches. Think of overused refrains like “roasted to perfection,” “life’s too short for bad coffee,” or “make coffee better.” These lines, and others like them, are so common that they are effectively meaningless.
But coffee shops aren’t monolithic. Your business is full of character and purpose that are unique to you, even if your menu is similar to the cafe’s down the street. When your marketing strategy and messaging reflect that distinct personality, customers will notice...
Read the full "The Coffee Marketing Pyramid" article here
